The global technology research and advisory company Technavio anticipates growth of the TV and movie merchandise market. The company’s research and analysis focuses on emerging market trends, including e-commerce growth, and helps businesses identify market opportunities and develop effective strategies to optimize their sales positions.
Here are some of Technavio’s predictions and analysis of this market:
TV and Movie Merchandise Market Size to Increase by USD 103.5 Billion Between 2024 to 2028
The global TV and movie merchandise market size is estimated to grow by USD 103.5 billion from 2024 to 2028, according to Technavio. The market is estimated to grow at a CAGR of 9.45% during the forecast period.
Fastest Growing Segment
The offline retail sector continues to be a significant player in the global TV and movie merchandise market. Consumers preferring a tactile shopping experience account for a substantial portion of sales. Offline retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores and department stores dominate merchandise sales. The benefits of offline retail include immediate product customization and inspection. Despite the revenue decline resulting from online shopping trends, retailers are expanding their physical stores in local and regional markets to boost customer participation. Additionally, the rise of personalized gift outlets in shopping malls and hypermarkets is fueling sales of photo products and merchandise. The supply chain network enhancements enable offline retail to act as a catalyst for market growth.
Analyst Review
The TV and movie merchandise market is a vibrant and expansive industry, encompassing a wide range of products that cater to all ages. From toys and action figures to apparel, collectibles, comic books and artwork, items appeal to varied interests. Home décor and accessories are also popular choices, allowing the enjoyment of shows and movies at home. The market is constantly expanding with e-commerce growth, ensuring easy access to their desired products. Product quality, health and environmental protection are increasingly important considerations, with some companies offering plant-based products and eco-friendly packaging. Movie/show scripts are also available for those who want to learn more about the creation of their favorite stories.
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